Tag Archives: proofreading

Tackling the press release

 Writing can be intimidating.

Building a press release to capture your reader in sentence one, ensuring your information is newsworthy, and doing all of that with no spelling or grammatical errors can be overwhelming.

But it doesn’t have to be. Simply answer the big questions in order of importance. Figure out the ‘five Ws’- who, what, where, when and why – write them down and number them 1 – 5 in order of significance.

Still sound too hard? The writers and editors at Red Pen Prose can help. We can build your press release, edit what you already created, or just check it for errors before you send it.

Request a quote.

This article published in PR Daily gives some more guidance on mistakes to avoid when writing a press release.

5 common PR rookie press release blunders


Style choices versus grammar mistakes

There can be a lot of confusion in writing whether certain choices in punctuation, capitalization, even word order could be stylistic or grammatical correctness.

In today’s common casual writing forums including text messaging and social media, it’s easy, and acceptable to take shortcuts.

But, in pieces used in a professional settings, such as a resume or project plan, casual, unedited styles just aren’t appropriate.

You can read more on this topic in the following article by Daniel McMahan.

To ensure your documents are error-free, contact Red Pen Prose for a quote.

The world’s top grammarian fears that this punctuation error is becoming standard English

Perception in Editing

Whether your writing is meant for a professional audience or simply to entertain, there is a perception in every way we form a sentence that can change the meaning for every individual who reads it.

I took a picture of this punctuated road sign in my neighborhood while I was walking this afternoon, and thought it was a perfect example.

I’ve had this conversation previously and some believe this particular road sign gives an incorrect message to drivers. I do not claim to be smarter than anyone else, and I always say “only those who are perfect have the right to judge,” however, I do think there are differences in the perception of this particular street sign, and it may not be a question of whether it is grammatically correct.

To some, “Slow Children” implies that there Punctuating road signsare slow children in the surrounding area, when truly, what the sign is conveying is, “Slow down. Don’t speed. There are children living and playing here and we want to keep them safe.”

Adding the comma, as this person chose to do, may change the connotation of “slow children” to the command, “slow, children” indicating that ‘slow’ is the verb, rather than an adjective. Some might argue, the proper punctuation would be a period. Slow. This is a sentence in itself, with the subject (you) implied and the verb completing the sentence. But then, are we telling the drivers or the children to slow? Come on, it’s a road sign. Its audience is implied by its presence. It wasn’t meant for 3-year-old pedestrians.

In conclusion, when writing, always remember your audience and their perception of your message. Grammar and punctuation are important, but what is critical is that we slow down, and understand what’s really being said.

Constructive criticism and creativity collide.

At Red Pen Prose, we take command of the English language for you.

If you want assurance that your written materials are error-free and grammatically correct, we are here to help.

* Resumes/Cover Letters

* College Application Essays

* Short Stories/Novels

Request a quote.

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